This Is Power

You are doing this because you want to feel relevant again. Well guess what? There is an entire world out there where people fight to be relevant every single day and you act like it doesn’t exist. Things are happening in a place that you ignore, a place that, by the way, has already forgotten about you. I mean, who the f*** are you? You hate bloggers. You mock Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist.

The film Birdman features several striking comments on the importance of social media and its relationship to the idea of relevance (not to be confused with actual relevance) in art and business. Love it or hate it, this is increasingly the world that surrounds us. To offer a good or a service without taking social media into account is to be invisible in a real way. I admit that as much as I participate in blogging, twitter, and facebook for fun – and on clients’ behalf – this is the first time I have taken my own advice by blogging about my work. 

In a later scene, Sam shows Riggan a trending YouTube video of his humiliating stroll through Times Square in his skivvies. “Believe it or not, this is power.”